This website selling a collection of handmade hairclips and accessories turned out so modern, feminine and earthy.
Nothing gets women looking like pictures of kids – especially if they have kids already! Targeted marketing for sure
We also loved how the banner turned out – it was such a contrast to the rest of the page, with the pastel pinks, purples and yellows down below and on the sides – but turned out so well. The stitched and fabric look is a favorite of mine – I use it in my personal artwork quite often, and it creates a beautiful background in this particular case. I also think the brown color saves the site from being sickeningly sweet and girly – and makes it more of an earth mother feel. After all, sweet and girly is the last thing that mums of young children feel like! Gotta have something to relate to :-). We used shadowing to create layers in the design, lifting the page and making it seem more than a flat screen (or a slightly curved screen if you haven’t yet upgraded!)
Of course, it is a bit easier to make a great website when you have such an inspiring product range. As one of my personal fetishes, I appreciate the feel and texture of hand knitting and funky fabrics, and I think we incorporated them well into the design. The flower motif is also integrated as a part of the basis of the site, without being overwhelming.